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Dove co-founds CROWN Coalition to advance for legislation to end beard bigotry at assignment and in schools

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WASHINGTON, May 1, 2019 /PRNewswire/ — Black women abode actuality 30% added acceptable to accept a academic admonishment activity in the abode — at both the appliance and acclimatization actualization — according to new analysis from Dove.  Additionally, the analysis begin that hairstyles inherent to Atramentous character — locs, braids, and accustomed curls — are perceived as beneath professional.  Dove co-founded the CROWN Coalition (Creating a Respectful and Open World for Accustomed Hair) to ensure all women can bless the individuality of their accustomed beauty. The CROWN Coalition, including founding associates the National Urban League, Color of Change, Western Center on Law and Poverty and Dove, champions legislation to end race-based beard bigotry in the abode and schools above the nation, including the CROWN Act (CA SB188) which anesthetized in April anesthetized a vote on the California Senate floor. 

“For decades, Dove has been adherent to championing absolute adorableness for all women and girls,” said Esi Eggleston Bracey, Executive Vice President and Chief Operating Officer of North America Adorableness and Claimed Affliction at Unilever, the ancestor aggregation of Dove. “As this analysis highlights, there is added assignment to be done, but we are committed to ensuring anniversary and every one of us sees ourselves as admirable and celebrates our assorted arrangement of shapes, sizes, bark tones, ethnicities, beard textures and styles and more.  Dove is appreciative to be a co-founder of the CROWN Coalition and we attending advanced to creating alike added actionable, aldermanic change in California and beyond.”

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Understanding the Appulse of Beard Bias in the WorkplaceThe groundbreaking C.R.O.W.N. Analysis Study surveyed 2,000 women ages 25-64 throughout the United States alive in appointment settings apprehension how borough norms and accumulated admonishment behavior unfairly appulse Atramentous women in the workplace, including how they are advised abnormally based on the actualization of their hair.

“This ground-breaking analysis provides affirmation of what we accept consistently known anecdotally – that atramentous women acquaintance bigotry in the abode due to their accustomed hair. We are ambulatory our leaders, policy-makers and our communities to appoint on this important issue. We are appreciative to be alive with Dove and added associates of the Coalition to advance the accomplishment to end abominable practices that disproportionately affect the Atramentous community. This is constant with the bequest of borough assignment the National Urban League has done in the Atramentous association for the accomplished 100 years,” said Marc Morial, CEO of the National Urban League and Former Mayor of New Orleans. 

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Biased behavior appear Atramentous women’s hairstyles in the abode affects the acumen of her ‘job readiness’:

How Dove and the CROWN Coalition will achieve changeArmed with this research, Dove calm with the CROWN Coalition sponsored The CROWN Act (SB 188) in the accompaniment of California. Introduced by Senator Holly J. Mitchell, The CROWN Act (SB 188) afresh anesthetized the California Senate and is on clue to be advised by the California Assembly this year. If SB 188 passes, the bill will ensure that ancestry historically associated with race, such as beard arrangement and hairstyle, are adequate from bigotry in the abode and in K-12 accessible and allotment schools.

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The bill will draw absorption to cultural and ancestral bigotry in the abode and abode arbitrary admonishment policies, extending above hair. SB 188 ultimately encourages an advised ameliorate of the Eurocentric angel of professionalism in adjustment to ensure and assure assortment in the abode and schools.

The California bill is alone the beginning, as the CROWN Coalition is galvanizing abutment for legislation to end beard discrimination. Dove apparent the analysis and delivered a conference on the affair at an accident hosted by the Congressional Caucus on Atramentous Women and Girls, The Atramentous Women’s Congressional Alliance, and the Senate Atramentous Aldermanic Staff on April 30.

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Join us in creating absolute change that will appulse how Atramentous women and girls feel assured in cogent themselves. Follow @Dove on Twitter and #CrownCoalition to see the cachet of SB188 and analyze how you can get complex in bringing anti-hair bigotry legislation to your state. Additionally a address is accessible at bit.ly/CROWNPetition to appearance abutment of the accepted California legislation.

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About DoveDove started its activity in 1957 in the US, with barrage of the Adorableness Bar, with its patented alloy of balmy cleansers and ¼ moisturizing cream. Dove’s ancestry is based on moisturization – affidavit not promises grew Dove from a Adorableness Bar into one of the world’s best admired adorableness brands. 

Women accept consistently been our afflatus and back the beginning, we accept been wholly committed to accouterment above affliction to all women and to advancement absolute adorableness in our advertising. Dove believes that adorableness is for everyone. That adorableness should be a antecedent of aplomb and not anxiety. Dove’s mission is to affect women everywhere to advance a absolute accord with the way they attending and apprehend their claimed abeyant for beauty.

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About Unilever United States, Inc.Unilever is one of the world’s arch suppliers of Adorableness & Claimed Care, Home Care, and Foods & Refreshment articles with sales in over 190 countries and extensive 2.5 billion consumers a day. In the United States, the portfolio includes cast icons such as Axe, Ben & Jerry’s, Breyers, Caress, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton, Love Adorableness and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Pure Leaf, Q-tips, Schmidt’s Naturals, Seventh Generation, Simple, Sir Kensington’s, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the above-mentioned cast names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever’s Sustainable Living Plan underpins the company’s activity and commits to:

For added advice on Unilever U.S., its brands, and the Unilever Sustainable Living Plan visit: www.unileverusa.com

CONTACT: Marcy Polanco, JOY [email protected] 202-885-5527 desk

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View aboriginal content:http://www.prnewswire.com/news-releases/new-dove-study-confirms-workplace-bias-against-hairstyles-impacts-black-womens-ability-to-celebrate-their-natural-beauty-300842006.html

SOURCE The CROWN Coalition

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