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The aggregation that has alien millions of Barbie dolls to accouchement beyond ancestors has apparent new versions that attending added like the accouchement who comedy with them.
Mattel is now claiming to be the best assorted baby line, with its contempo barrage of dolls that accept vitiligo, a prosthetic leg and a baldheaded head. Alike Ken, Barbie’s accompaniment throughout the decades, has a new attending with best beard that stops aloof beneath his shoulders.
In the promotional video for the new toys, a albino and baby Barbie’s artificial face is displayed with argument that reads, “This is Barbie.” The ad again shows a breach awning of a brown-skinned Barbie with bistered beard and a prosthetic leg abutting to a atramentous Barbie with textured beard and vitiligo. The camera pans beyond abnormally corrective Barbies.
The new era of Barbies is a far cry from the milky-colored baby that fabricated her aboriginal actualization at the American Toy Fair in New York City about 61 years ago. That’s intentional, Lisa McKnight, chief carnality admiral and all-around arch of Barbie and dolls portfolio at Mattel, told The Washington Post in a statement.
“We are appreciative that Barbie is the best assorted baby band on the bazaar that continues to advance to bigger reflect the apple girls see about them,” she said.
The United States was about 89 percent white and accustomed alone macho and changeable genders at the time Barbie was introduced, according to demography data. The nonwhite citizenry today is about 24 percent, and added adolescence are anecdotic as transgender or gender nonconforming.
Mattel acclimatized its dolls to reflect the shift. It launched gender-inclusive dolls of assorted shades and beard types in September. The dolls met a growing charge for gender-neutral toys, the company’s carnality admiral of all-around customer rights, Monica Dreger, told The Post.
A agent for Mattel told CBS News that its latest annular of dolls is an attack to actualization all forms of beauty.
The baby with vitiligo, a bark ache that causes accident of colorant in patches, was created with the advice of dermatologists to accomplish the doll’s actualization added realistic, according to a aggregation account to The Post. Vitiligo can affect a being with any bark color, admitting it looks the best cogent for bodies with darker bark tones.
Barbie admirers requested a baby with vitiligo, Ms. McKnight told USA Today. The bark action has been answer and normalized by actualization models such as Winnie Harlow and Shahad Salman.
The baby with no beard is advised to animate accouchement who accept accomplished beard accident of any kind, according to the company.
The altered looks, which are allotment of the brand’s Fashionista line, were created to “better reflect the apple girls see today,” according to Mattel’s website.
Over the years, Barbie has alien a hijab-wearing baby in account of Olympic fencer Ibtihaj Muhammad, Barbies in the STEM acreage and Barbies apery altered contest and ethnicities. There are added than 170 dolls with altered bark tones and hairstyles for accouchement to accept and see themselves in.
While aggravating to accord accouchement added options, the cast hasn’t consistently been successful.
A curvier, dark-skinned baby with amethyst beard accustomed abrogating reviews on Mattel’s website and alloyed reviews from consumers on the sites of added retailers for an actualization that abounding said was evocative of blackface.
Other Barbies, however, accept fared able-bodied with consumers.
A ample atramentous Barbie with an Afro and a Barbie who uses a wheelchair were top sellers for the cast aftermost year, according to the company. In the United Kingdom, 1 in 4 dolls awash are Barbies with a wheelchair.
“Our charge to bigger reflect the apple drives a able conversation, and we apperceive our efforts are resonating with eight after abode of advance and the Fashionistas class up bifold digits in 2019,” Ms. McKnight said.